The scenes were widely panned by Chinese critics, one of whom summed up the pointlessness of their inclusion by pointing out 'No one comes to China for medical care. The film also features a gratuitous brand shot of a Chinese milk drink, another awkward cameo from Chinese actress Fan Bingbing, and a scene in which Xueqi explains that Chinese doctors are just the best. Branson, who provided a plane to the Bond production crew, asked director Martin Campbell if he could make a small appearance in the film.
Wu who, in the Chinese version, has Iron Man's personal cell phone number and calls to tell him he doesn't have to remove the shrapnel from his chest alone because ' China can help.' Eccentric entrepreneur Richard Branson essentially paid for his own cameo in the 2006 pseudo-reboot Casino Royale.Branson, a die-hard fan of the Bond films, got a cameo not only for himself but for his son in Daniel Craig's 007 debut. CBn previously revealed back in July that Sir Richard Branson would be making a cameo appearance in the newest James Bond film, Casino Royale. The Chinese version of the film contains about four minutes of additional scenes, all set in China, and an awkward cameo from Chinese actor Wang Xueqi. One of the most egregious examples is Iron Man 3.
As a result, some films pander to Chinese censors by shoehorning Chinese products, actors, and even China itself into the plot. However, China only allows a set number of western films to air in Chinese cinemas each year, in order to promote the burgeoning Chinese movie industry.
